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Friday, April 9, 2010

Document Design: Principles and Techniques

Every people has their own experienced surfing various types of document design where is from dull and ill document design to an attractive and good designs. After I have done my readings regarding document design and the principles and techniques, I can conclude that, several elements are significant in designing a good document design. I believed that, using high standard of writing, proper sub-headings as well as adding suitable images will help to hold the reader's attention while reading.

Walsh (2006, p.26) says that, written text is only one part of the message and no longer the dominant part. This means, besides written text as a vital factor of good design, images is gaining importance over written text.

According to Schriver, the first principles need to consider before beginning a document is to identify the possible target audience for the text. Document design is meant to 'help people to achieve their specific goals for using texts at home, school or work ( Schriver, 1997). This means, as a document designers, they have to be responsible in order to ensure their readers keep reading until the end and will get proper and crystal clear of information or instructions.

In addition, document designers are advised to apply multiple of diversity of elements when producing a document. They have to know that not everything can be realized in language, but can also be realized by means of images (Kress & van Leeuwen, 2006,pg 19).

My group presentation's slides are applied the recommendations as suggested in the readings concerning a good document design. For instance, take a look at this slide:





In this slide, we created proper document design elements such as the used of proper font types and size as well as colours. For this introduction slide, we choose black and bolded, different font types for the main title and sub-title in order to capture reader's understanding. According to MacKenzie as quoted in Putnis& Petelin (1996,pg241), optimum legibility is fundamental for designing a good document. It involves elements such as the type and size of the font used.


Reep (2006) states that headings call the reader's attention to the specific topics, and divide the major points to achieve better understanding in one document.


In this slide, our group used appropriate headings to highlight the important points as well as to capture reader's interest to read more about the topic. The title is bolded and place on top of the page and the font is in larger size than the bullet points under the heading.


Moreover, Reep also argues that the use of same kind of font and avoid using all capitals are elements of good design. Reep and Nielsen agree that listing out factors and sub-topics is to underline information and simplify the complex facts for the readers.

Nielsen (1997) says that bulleted lists and separate idea for each paragrapgh would help the readers along the reading journey. For instance, take a look at this slide,




References

Kress, G. & van Leeuwen, T.2006, Reading images, Chapter 1: The semiotic landscape: language and visual communication.

Nielsen, J.1997, How Users Read on the Web, viewed 4 April 2010, www.useit.com/alertbox/9710a.html

Putnis, P,Petelin, R 1996, 'Writing to communicate' in Professional Communication: Principles and Applications, Prentice Hall, Sydney.

Reep, D.C 2006, 'Chp 4: Principles of Document Design', in Technical Writing,6th ed, PearsonEdu,Inc.,New York, p.173-190.

Schriver, K.A. 1997, Chapter 6: Dynamics in document design: creating texts for readers, Wiley Computer Pub., New York.

Walsh, M.2006, " 'Textual Shift': Examining the reading process with print, visual and multimodal texts", Australian Journal of Language and Literacy, vol.29, no.1, p.24-37.

Thursday, April 8, 2010

New Forms of Media Publishing

Traditional and new forms of media is the hot topic today, but there remains a degree of ambiguity about its definition, meaning and function to our society. The growing of web 2.0 sites is making people question about the role of journalism in mainstream media.

Young people have grown up with their computers, cell phones and through the Internet, users created media and participatory media (Foley,2007). Therefore, a new forms of media like blogs, online newspapers, YouTube and Twitter have brought online communication and information sharing as well as hard news to a new level of getting information.


Twitter

(Source: leeds.ac.uk)


Twitter is a real-time information network controlled by people all around the world which allows them to share and discover what is happening now within seconds. Users can write a few lines about anything on their minds. For instance, the cases of the part time model in Singapore, Kartika Sari Dewi Shukarno who has been sentenced to six lashes of the cane for drinking beer in a Kuantan Hotel has garnered a lot of International and local media attention.After that news appeared in the local media, every seconds users were spreading the news and their comments. . Therefore, twitters has a significant impact of sharing information by breaking news updates even faster than traditional media channels.


Online Newspapers

(Source: Malaysiakini.com)


Malaysiakini, and The Malaysian Insider are the example of online newspapers as well as alternative media in Malaysia. Believing that political control had corrupted the values of journalism in the mainstream media, Malaysiakini concept was to bring independent news, investigate reporting and in-depth analysis which are longer than mainstream media articles. For instance, the 2008 General Election in Malaysia has made Malaysiakini as a vital contributor to the shift of people to alternative media. Malaysiakini was posting live updates and many of them sent in by recently trained volunteer (Steele, 2009). They provided more commentary and links to give more varried perpspectives about the 2008 General Election.


Facebook


(Source: Facebook Logo)


Facebook a popular social networking sites which had proposed a sweeping 'news feed' program and allow users to post their personal information on profiles. For instance the caning cases of Kartika Sari has made a lots of changes in society. In this sense, there is Facebook tiltled 'HELP Kartika Sari Dewi Shukarno' which supporting her. Thus, this page has four hundred and ninety-five fans all over the world. Most of them post provoked by the generalistic arguments of noted about the caning of Kartika's case.

Here, I include an additonal information of Kartika Sari Dewi's case in the Bloomberg live news.








References

Adiwira, 2009, Kartika Sari Dewi Shukarno, Warkah.com, viewed 2 April 2010,
http://warkah.com/kartika-sari-dewi-shukarno/

Facebook: HELP Kartika Sari Dewi Shukarno, Facebook.com, viewed 2 April 2010,
http://www.facebook.com/pages/HELP-Kartika-Sari-Dewi-Shukarno/116947506453

Foley, FC 2007, Why Must Citizen Journalist Fill the Information Gaps Left by Mainstream Media?, Quinnipiac University, viewed 3 April 2010,
http://www.noisemakersproductions.com/pdf/CJ-v-mainmedia.pdf

Steele, J 2009, 'Professionalism Online, How Malaysiakini Challenges Authoritarianism', International Journal of Press/Politics, vol.14, no.1, pp.91-111

Weblog Malaysiakini, Malaysiakini, viewed 3 April 2010,
http://weblog.malaysiakini.com/?page id=2


Wednesday, April 7, 2010

Blogging Communities: Methods & Structures

Blogsphere or blogging communities is the collective community of all blogs.A blogging communities basically exist in Internet definition which people may be seen as interconnected and socially networked ( Winn, 2009).

There is many ways to define blogging community. Thus, most of people assume that blogging communities occur in Cyberspace or Internet online (Anthony, 2009). Blogging communities have their own sense of identity and belonging. Blogging activities are welcoming to anyone who is interested in finding out more and the blogger can connect with each other easily.

White (2006) describes the technological act of joining: whereby people all over the world who share the same interest, find each other, exchange knowledge and also online conversation which is important for learning or work purposes.

Types of blogging communities

A several types of blogging communities are equal vital as the Internet itself. communities are most likely be connected with their favourite subject matter or themes. For instance, some forms of blogging communities are based on advertising which Nuffnang is the best example. Nuffnang is a global blog communities which is based in Malaysia. This blog allows the advertisers to serve video or graphics based advertisement onto blogs.

Moreover, other forms of blogging communities are educational (educationmalaysia.blogspot). This blog is an example of educational blog in Malaysia which allows communities to express their comments and opinions about educational system in Malaysia itself.

Hence, another example of Malaysia blogging communities is the Lowyat.net Forum, a local online community for those who interested in technology and trading.




(Source: Nuffnang.com)





(Source: educationmalaysia.blogpsot)









Screen shot at 'Spicypage' site

* Spicypage is a medium that linked to various blogging communities sites according to various
categories. It also allows readers or bloggers to post any kind of topics, comments, votes or
shares favourite sites with each other.


How to Build a Blog Community?

1. Clear objectives and target audience ( Somer, 2009).

2. Retain your visitors (Somer, 2009).

3. Interacting with bloggers in the comment session (Rowse, 2009)

4. Provide and encourage memberships-easy way for readers to subscribe
to your blog(Rowse, 2009)

5. Posting topic that close to community and having reader centric post
( Rowse, 2009)

6. Author itself need to be an active participant in the community and
contribute often (Rowse, 2009)







An example of famous blogging communities in Malaysia is the blog of our former Malaysian Prime Minister, Tun Dr. Mahathir Mohamad, also known as Che Det( http://chedet.co.cc/chedetblog/). This community blog is based on political favors. This blogging communities is for all the citizens of Malaysia who interested in political environment in Malaysia by sharing their thoughts and values. They also can state the comments regarding the governmental issues which close to them with Tun Mahathir via comments and votes. The related video also included in this blog as an additional sources to readers.



References

Anthony 2009, What is Nuffnang, viewed 31 March 2010,
http://www.nuffnang.com.my

Blood, R 2004, 'How Blogging Software Reshapes the Online Community'.
Communication of the ACM, vol.47, no.12, p.53

Ming, K 2010, Education In Malaysia, educationmalaysia.blogspot, Malaysia,
viewed 31 March 2010, http://educationmalaysia.blogspot.com

Rowse, D 2009, '8 Tips for Building Community on Your Blog',
online, viewed 31 March 2010, http://www.problogger.net/archives
/2009/02/28/8-tips-for-building-community-on-your-blog/

Somer, J 2009, Blogging Communities Turn Faceless Strangers into
Close Friends, Dovada.net,Australia, viewed 1 April 2010,
http://www.blogging.dovada.net.au/13429.php

State of Blogosphere 2008, Technorati, viewed 1 April 2010,
http://technorati.com/blogging/article/state-of-the-blogosphere-introduction/

White, N.2006,' Blogs and Community-launching a news paradigm for online community?',
Knowledge Tree, viewed 1 April 2010, http://kt.flexiblelearning.net.au/tkt2006/edition-11-editorial/blogs-and-community-launching-a-new-paradigm-for-online-community.

Tuesday, April 6, 2010

Classification of Blogs

There are many different types of blogs that discuss a plenty of issues. There are several ways of classifying blogs. Blogging is certainly making waves to the readers to relate to their topic of interest.

According to Simon, in A Taxanomy of Blogs (2008), blogs can be classified as Pamphleteering ( a grand old tradition blog or also called political blog), Digest, (a group or commercial organisation that dynamically pushes their fairly didactic fashion, Advocacy blogs ( a group or organisation that dynamically pushes their fairly didactic fashion, Diary (personal blogs), Mechanics blogs, Exhibition (mostly created by artists or writers), and News blog (important for journalism)

In my opinion, the classification of blogs is actually according to the topic and style of writing. Each particular blogs has their own target audience where the functionality is to attract a certain demographic audience. For instance,teenager would likely to flock a fashion blogs.

The collection of blogs is giving rise to a large body of research about the trend and behaviour of audiences ( Mishne and Rijke). I find that culture and knowledge of individual provide the potential behaviour in the way of blogging.

Wikipedia (2008) categories blogs according to several types, which are corporate, genre, media type, device and personal. Here are some examples of blogs:

  • Vlogs

(Source: Owen's Vlog)


  • Fashion

(Source: iamfashion.blogspot)


References

Mishne, G, Rijke, MD, A study of blog search, University of Amsterdam, viewed 30 March 2010.

The Media Report, 2008, A taxonomy of blogs, www.abc.net.au,
viewed 30 March 2010,
http://www.abc.net.au/rn/mediareport/stories/2008/2372882.htm#transcript

Wikipedia, 2009, Blog, viewed 30 March 2010,
http://en.wikipedia.org/wiki/Blog

Monday, April 5, 2010

Blogs as current phenomenon & benefits of blogging to the community



Blogs have emerged as a powerful medium and mushroomed all over the world. Blogs can be classifed as an alternative media which challenge the discourse of mainstream media especially in Asia ( Wu, 2009). Blogs are web-based medium for authors to express their thoughts and opinions on any subject matter that is of interested of them (Blood, 2000).

Blogs have existed since the mid-90s, but the popularity is only recently the blogging has exploded to the size it is today (Blood, 2000). In Malaysia, an interesting occurance in blogging activities is when the blogger politician has polarised the Malaysian political matter. Moreover, in Malaysia blogs are predominantly used for socio-political commentary or websites and also for personal writing.

The benefits of Blogging in Malaysia
Business blogspot is used to promote their products and services direct to a wider targeted audience. It is helpful to the readers to get the information about certain product and its benefits easily. For instance is home business.



( Source: hpshappyhomebusiness.blogspot)


In Malaysia, the 2008 General Election was considered as highly increasement in blogging polemic. It helped the opposition to highlight their thoughts in order to defeat the rulling coalition ( Tan and Ibrahim, 2008) . Anwar's blog is such of one opposition social-political blog.

(Source: anwaribrahimblog.com)






References

Blood, R 2000, 'Weblogs: A History and Perspective',Rebecca's Pocket,viewed 29 March 2010,http://www.rebeccablood.net/essays/weblogs_ history.html


Tan, JE, Ibrahim, Z, 2008 Blogging and Democratization in Malaysia, Strategic Information and Research Development Centre, Petaling Jaya, http:// technorati.com/blogging/feature/state-of-the-blogsphere-2009/



Wu,TH 2009, 'The Networked Electorate: The Internet and The Quiet Democratic Revolutionin Malaysia and Singapore',Journal of Information Law and Technology.




Sunday, April 4, 2010

Purpose

This blog caters to people in the media industry, design lovers, students and working adults which interested in the principles of document design. This blog is created to discuss media issues which related to publication and design. Thus, media issues potrayed here could generally in a Malaysian context as well as International issues. This blog hopes to guide readers who want learn in-depth about document design.